The Enterprising Badagas

The Enterprising Badagas

That Badagas have spread all around the world and many of them have done well in their chosen fields are well known facts. There are some enterprising Badagas, both men and women, who have done in the fierce competitive world of business is to be appreciated and to be proud of. Secret Spices is one such,

“SECRET SPICES” is a brand founded by Mrs. Kamala Shanmugam, a culinary enthusiast with a vision to spread love and taste through her products. The brand focuses on producing high-quality masalas, inheriting traditional recipes from Mrs. Kamala Shanmugam’s mother, and adding her own improvisations to create unique blends. The products include traditional Badaga food items like Keere Hittu & Hachchikke. See our Badaga Recipes ( https://badaga.co/recipes) page for making some mouth watering items.

The USP of the brand is saying no to preservatives, additives, artificial colors and keeping it healthy for a newborn to consume. The Secret Spices store is located in Kotagiri, The Nilgiris.

Key individuals within the brand include:

Mrs. Kamala Shanmugam, the Founder & Chief Product Officer of Secret Spices, was born in Bickole (to Mr. Bella Gowder and Mrs. Sundari (Adhikaratty) and she got married to Mr. Shanmugam Bellie of Dhimbatty, she is passionate about culinary arts, ensuring the brand maintains the highest standards of quality and taste. She is dedicated to perfection in all aspects of product creation.

Mr. Shanmugam Bellie, Chief Procurement Officer of Secret Spices, son of Mr. Bellie Gowder and Mrs.Rukhmani (Dhimbatty), plays a vital role in sourcing top-quality raw materials. His commitment to quality assurance, underpins the brand’s excellence.

Mr. Manoj Shanmugam, CEO of Secret Spices, son of Mr. Shanmugam and Mrs. Kamala Shanmugam of Dhimbatty, oversees all operations from procurement to distribution, driven by the brand’s vision, constantly improving strategies.

Ms. Preethi Anandh, Chief Revenue Officer of Secret Spices and daughter of Mr. Anand and Mrs. Jamuna from Milidhane, focuses on driving growth and revenue through sales and marketing expertise. She establishes strategic partnerships to expand the brand’s reach.

Together, this team ensures that Secret Spices ( https://www.secretspices.one/) delivers exceptional quality and taste, fulfilling Mrs. Kamala Shanmugam’s vision of spreading love through culinary delights.

The brand is available in all major stores in Kotagiri, Ooty and Coonoor. It is also available in around 50+ stores in Coimbatore. Secret Spices is also available on Amazon https://www.amazon.in/Secret-Spices-Sambar-Powder-1kg/dp/B08XY42JHR?th=1.

(Info courtesy – Ms.Preethi Anandh)